Leading colour coating specialist, Kolorseal Ltd, recently launched a new corporate video and online update after teaming up with Alan Tisch and his team at #VisualEyes.
For Deborah Hendry, Managing Director at the leading colour coating specialists it was important for both existing and prospective customers to understand the size of the operation and the technical superiority the company offers to the fenestration and construction sectors.
Being able to demonstrate the scope and capabilities of the company was important for Deborah, wanting to optimise the company’s experience and skillset in #colour coating, in an open and transparent way.
Tailored Digital Solutions
For Alan, the creative brief meant providing a tailored concept using a digital twin solution, (the new buzz words for Virtual Tours), which has transformed how Kolorseal showcases its modern manufacturing facilities and also how it is perceived.
The VisualEyes team built a bespoke ‘digital twin’ option that could easily be integrated into the existing website. A detailed 3D Interactive model was built allowing visitors to access the different areas of the production online.
Alan comments, “In the dynamic world of manufacturing, staying ahead means embracing innovative technologies. ‘Digital twins’ is a revolutionary digital replica of physical spaces and assets. It provides Kolorseal with a cutting-edge way forward to enhance corporate visibility, demonstrate real-time operations, and showcase their facilities.
The professionalism is evident when you enter the premises at Kolorseal with aspects such as procedures and health and safety clearly defined throughout the company. Being able to see that through digital marketing is important for customers who can pass on the levels of competence they are buying into when purchasing their colour coating services.”
With digital marketing constantly evolving, for Deborah it was important to highlight the high calibre services offered by the team. She considers this a powerful marketing tool that effectively demonstrates how the consistent quality is achieved at the Huddersfield based 18,0000 sq ft site.
Digital Twins: A Game-Changer for Kolorseal
Being able to access the website from all types of devices means a quick access for fabricators and installers whether in the office, in a meeting or on the road at prospects. Seeing the team in action and the levels of craftsmanship that are involved gives visitors to the site or the newly launched YouTube Channel, a deeper understanding of Kolorseal as a business.
One of the highlights for visitors to the site is the access to the facilities at Kolorseal when wishing to view operations – this reflects the quality standards and operational efficiency of the company as a whole.
Furthermore for Deborah, it is now possible to assist new employees with training, via the virtual model of the manufacturing environment.
Standing Out
The new digital twin technology also allows Kolorseal to showcase its size and flexibility when handling specific customer needs.
Deborah comments, “Being able to physically demonstrate how Kolorseal is differentiated from its competitors is helping us to enhance our brand and the corporate reputation.
As a state of the art facility I wanted to be able to use digital technology that would make us stand out in the very best of ways. People can now see the full potential of our operations thanks to the VisualEyes Digital Twin technology.
As Alan states, this powerful engagement tool enables us to be transparent with our customers, and also consumers, who may well engage with our digital videos to see what is available to them when making choices for their home.”
VisualEyes is an established creative agency specialising in transforming physical spaces into captivating, immersive digital experiences. Using pioneering techniques the company provides unique interactive experiences for companies looking to showcase their facilities and services. Each digital project is carefully crafted by blending virtual tours, cutting-edge video production and artistic digital storytelling. Visit visual-eyes.co.uk for more information.
Kolorseal is an award winning company that has 20 years of experience in evaluating the right colour for the right projects. Do take a virtual tour here on the site or alternatively call the team who are always available to discuss projects on 01924 454 856